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Before you go, here’s a reminder of why you should consider blogging for business.
A business blog is a perfect place to:
- Generate relevant content for readers
- Host your news and how-to articles
- Test various calls to action for higher conversion
- Have content to share to social media followers
- Influence positive content to outshine negative content on search results
- Invite readers to sign up to your mailing list
- Feature guests and experts to ‘talk’
- Share other types of contents such as infographics, videos and eBooks
- Promote special deals and competitions
- Focus on target keywords that help people and search engines find you.
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