Ever looked at what other Perth businesses are sharing online and thought, “How do they ever make time to write their blog posts and other content? I’m barely finding the time just to plan how I’m going to promote my business!”
As you know, if you want your content to entice buyers, it helps if you know how to write relevant content for your audience, whether they're based in Perth, across Australia or around the world. And it's paramount that you make the time and commitment to produce the content.
Time and commitment?
Well, yes. Busy business owners manage to do this because they outsource their content writing to a content writer. For example, many Perth CEOs, business owners, and entrepreneurs rely on a Perth content writer who provides blog content writing services and general content writing services. Blogs and lead magnets have become such an essential part of the online marketing strategies for their businesses that in many cases they’re also requesting content for other channels such as LinkedIn and YouTube.
When they choose a Perth-based copywriter who writes both sales copy and content, they have someone they can rely on to write everything they need for their blogs, websites, brochures, press releases, landing pages, emails, books… you name it.
So, there’s no need to hire two people. I’m one of those Perth-based content writers who does both.
How do you work with a Perth content writer?
I write copy to boost visibility for your brand so people come over to your website rather than you trying to chase after them to sell to them. It’s like a subtle bait… carefully disguised as educational resources… to pull your target audience.
And although I optimise your web content with keywords that help them get found on social media and search engines, each piece will sound as natural as possible. You see, the more convincing and humanised your language, the more your readers will trust your brand as a leader!
This trust is what helps you increase engagement between your ideal customer/client and your brand and helps to increase lead conversion for you.
I edit what you write or write it from scratch
When you work with me for your blog, you may choose to request my help to edit what you’ve already drafted or write for you from scratch. I can create a unique package just for you.
When I’m writing from scratch, you tell me the end goal, the service you’d like to promote (i.e. your topic), and the keywords you want to rank for (or want to be known for).
You might just say:
“Rhonda, I want people to buy my…” or “Rhonda, I’m the best at…” and perhaps a few bullet points. I then write these for you.
My clients want to be seen as experts, so they provide expert insights for me to include into their content. That is, even though I'm writing for you, you must do some homework to help guide me in my writing. This way, we're not just replicating what everyone else is saying online. Your version will be unique, from your perspective and therefore will entice readers who are keen to read what you, the expert, has to say.
Your brief should also cover:
- who you’re targeting and their biggest problem
- the solution to write about
- the key message
- the call to action
- the offer
My job is to then write up the best pieces to attract and engage readers for you.
Plus, if you're based in Perth, you get someone who is local, someone who knows how to write Perth content for the local audience.
If you’d like to find out about my availability, I’m only an email away.