Company and Target Audience Profiling Step 1 of 8 12% Please use the form below to tell me more about your business and the services or products you’re offering. The more information you provide now, the better the copy. Ignore any questions that are not relevant. If you have already emailed me any of the information that the form is requesting, please insert "already emailed" in the fields provided.Tell Me More About Your BusinessThe full name of your business as you want people to see it when I write the copy. Your business tagline, slogan or motto if you would like me to use it in the copy. In which year did you start the business? Alternatively, how many years of experience do you have in the field? Please provide the full names of the people we're mentioning in the copy. E.g., if I'm writing a letter, then I'll put "Rhonda Chapman, Director" in the signature. Or I'll mention this on the About Us section of a website or brochure. If you’ve been in business for more than 2 years, how many people did you start with? This is relevant if you'd like me to mention how well your business has grown. If your team has grown over the years, how many have you grown to? E.g., "We've grown from a sole operator to a team of 10." What are your core services/products that you're offering to this specific target audience?Your unique value proposition – what makes your business special? Here, we're aiming for something better than “we’re local”, "we care" and “we turn up on time”.Which geographic areas do you serve/deliver to? E.g., all of Australia, WA only, Rockingham and Kwinana only, Perth metro only or worldwide. What's Your Story?Tell me the business story. This is what many people call their "why". I want to know what made you want to create this business or why you do what you do. E.g., you were not convinced that customers were getting good value for their dollars, so you wanted to introduce a better service/product that would blah blah…What are the top 3 things about your business and its success that make you proud? E.g. A dentist said to me she loves knowing that her clients can have more self-confidence and are now happy to smile without stressing about how their teeth look.Do you have any reviews and testimonials for your business? If yes, then copy and paste 2-3 here for me to get an idea of what people say about your business.Have you won any awards/recognition? If yes, insert the EXACT full title here as it appears on your certificate, e.g. “2016 Best Copywriter Awards”. Tell Me About The CompetitionAny negative comments you've heard about the competition? E.g. "People say other Japanese restaurants use frozen products and that the staff almost always forget to put their orders through to the kitchen, so it takes quite a long time for the food to come out."Paste the website addresses of 1-3 direct competitors that you think are doing things "well".If you prefer for me to use your current tone of voice, please show me an example. If there's a brand that uses the tone of voice you’d really like in your marketing, then share their website link below for me to check it out. Describe your BEST customer. The one you REALLY want to attract. Think about their gender, age range, location, salary bracket, type of service/product they usually buy and why they buy from you. E.g. "My best client is male, 45, dad to 2 kids, works as a CEO, lives in City Beach, owns a small SUV, is looking to buy a car that has excellent fuel economy because he drives to Rockingham daily. Wants to see photos of latest car models, price is an issue because he has a couple of mortgages. He also loves to compare features. He reads reviews in car magazines, rarely uses ocial media, usually listens to Mix 94.5 and reads the business section of The West."Describe your SECOND best customer. Perhaps you're targeting mums and dads in Perth who buy books for their kids but you also know that relatives and friends buy books too as gifts for birthdays and Christmas. Who is your SECOND best customer?If you have more than two best customers, please include them here. Tell Me More About The Problems You SolveWhat are the key benefits you want mentioned in the copy? What matters to your customers when they are looking for what you offer?What are the pains, problems and challenges these customers often experience? E.g. "They are spending too much time trying to figure out their bookkeeping. They know their time is better spent on core activities that build value for their business. They're making accounting mistakes that's costing them a lot of money. This means losing customers and staff. Leaving poor impression on potential investors, clients and workers. Have been looking for someone to help them out but everyone only want to work remotely."How do you solve these pains, problems and challenges for them?If you're selling services, at what point in their life do these customers buy? Or perhaps a point during the year. E.g. at tax time or school holidays.What have they said they expect from a business like yours? Maybe check conversations on forums/Facebook to see what people say.What is your main offer and/or call to action that you would like me to include in the copy? E.g. "Fill out the answer to this one simple question on my website and you’ll get my Email Subject Line Checklist immediately. This offer will help you boost open rates in no time." Your TimelineIs there anything coming up in the near future that could distract you from this copywriting project?Anything else I need to know or need to include in the copy? Perhaps even what I'm NOT ALLOWED to say or claim in the copy. Your DetailsName* First Last Email* Phone* Δ
